Olsen Twins Celebrate Store Opening - Elizabeth and James

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Today July 22, Elizabeth and James, the contemporary lifestyle brand founded by designers Ashley and Mary-Kate Olsen, opened its very first brick-and-mortar store at The Grove in Los Angeles, CA.

by Courtesy of Elizabeth and Jamesby Courtesy of Elizabeth and James

In typical Ashley and Mary-Kate fashion, the store is adorned with decorative details reflecting their personal taste. Besides the array of ready-to-wear items, some even exclusive to the store, Elizabeth and James will also be selling fragrances, accessories and a specially curated selection of vintage decor items.

by Courtesy of Elizabeth and Jamesby Courtesy of Elizabeth and James

"We work as a team, side-by-side every day. At times it can get overwhelming, but at the end of day you care so much that you find the energy to keep going. Balance will always be a struggle." Olsen Twins said.

"Elizabeth and James celebrates ‘new nostalgia’ and referencing the old with a new fresh perspective. We translated that to the design of the store by incorporating vintage found objects to contrast the modern and clean build-out of the store and the custom-built fixtures." Ashley said.

“We’ve waited ten years to do this and are pleased for Elizabeth and James to be a part of what makes The Grove so special.” Ashley said.

“Mary-Kate and I have always viewed Elizabeth and James as a lifestyle brand and are excited to finally share our vision for the ‘world of Elizabeth and James’” Ashley said.

“Storytelling is important to us and was the foundation for our design vision. We curated the space to create a welcoming environment for our customer” Mary-Kate added.

The Elizabeth and James

Place: 189 The Grove Drive, Los Angeles, CA

Website: www.elizabethandjames.us